HOT ! Corporate Communication: A Guide to Theory and Practice

◆商品名：Corporate Communication: A Guide to Theory and Practice

This popular market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been updated to include:? changes to the workplace in light of the Covid-19 pandemic and the impact of hybrid working on employee communication? the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media? the increasing focus on sustainability; societal impact purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communicationUpdated case studies include StarbucksMicrosoft and British Airways.This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management Erasmus University.